In the streaming arena, X has launched a ‘Premium+’ tier, a bold move setting the company apart. For $16 monthly, subscribers embrace an ad-free experience, indicative of X’s understanding of modern viewing preferences. Launching this tier is not just about eliminating interruptions; it’s an upgrade to premium content consumption. By launching ‘Premium+’ X acknowledges the customer’s desire for uninterrupted storytelling. This launch positions X advantageously in a competitive market where content is king and convenience is the crown.
X has introduced two new subscription tiers, including a $16 per month “Premium+” tier that eliminates ads in users’ timelines and offers additional perks. The company is also offering a lower-cost “basic” tier at $3 a month, which does not include a blue checkmark or revenue-sharing. The Premium+ subscribers will benefit from an enhanced algorithmic boost in replies compared to the cheaper premium level. These new tiers are available on the web and aim to reduce fees associated with app stores.
X has been relying more on subscription revenue as its advertising business declines. The company has been testing a program in some countries that requires new users to pay $1 per year to post and reply to tweets.