Connect with us

Hi, what are you looking for?

Tech

Google Pays $26 Billion for Default Search Engine Status in 2021

Google
These expenditures shed light on the intricate dynamics of tech giants and their strategies to secure a competitive edge.

A company executive, Prabhakar Raghavan, testified that in 2021, Google paid a substantial $26.3 billion to maintain its default search engine status and acquire traffic. This move was primarily aimed at securing its position, with Apple being a key beneficiary as Google pays exorbitant sums to remain the default search option on Apple’s devices, including iPhone, iPad, and Mac.

In addition to this, Raghavan revealed that Google’s search advertising generated an impressive $146.4 billion in revenue during 2021. This context highlights the significance of the $26 billion expenditure on default status.

While the exact amount paid to Apple wasn’t disclosed during the testimony, estimates suggest it could be as high as $19 billion. It’s interesting to note that Google’s expenditure for default search engine status has increased significantly over the years, with a fourfold increase from 2014 to 2021.

You May Also Like

World

Introduction California, known for its stunning beaches, vibrant cities, and diverse culture, is also a haven for food lovers. With its diverse population and...

Business

In September 2021, renowned motivational speaker and consultant Tony Robbins, in collaboration with scientist and XPRIZE Foundation chairman Peter Diamandis and CEO Dugal Bain-Kim,...

Business

The Importance of Forensic Accounting Corporate governance is a crucial aspect of any organization, ensuring transparency, accountability, and ethical practices. In recent years, there...

Finance

This achievement made Iddris Sandu, the founder of Spatial Labs, the youngest black entrepreneur to raise a double-digit seed round. Marcy Venture Partners, co-founded...